Bluish
Bluish is a digital design studio run by Dulcie Fulton. I've been creating refreshingly simple websites & brand identities since 1996. I can make something lovely for you too. Please get in touch for a chat.
The Send
A modular, mutable identity for a climbing and bouldering startup. Shown here is the social (square) version.
Liz & Rob wedding invitation
A "Circus-y, fun Victorian type thing" for these two lovely, unconventional, funny people. Though not letterpress printed (alas, too tight a deadline), the invitation uses typefaces that were available as wood or metal type. I used the typographic scale for a sense of authenticity.
Hay Festival letterpress bookmarks
With my Mostly Flat hat on, I ran a series of letterpress workshops at Hay Festival 2016. Attendees printed the second colour onto three different designs, all set by hand with metal type and ornament.
Sally Napier Jewellery
A responsive Shopify e-commerce website for a contemporary silver jeweller. Browse by product type or range. Built using a Shopify template which was restyled and modified to suit brand & project requirements.
Sally Napier Jewellery
An identity refresh for a contemporary jeweller.
Abandoned Room Collective
A responsive one-page website for the 2016 ARC "Revolution" exhibition as part of Ludlow Fringe. Design by Bluish, build by BridgingUnit.
The Wordshoppers
A fun identity for a word workshop company. I also designed and built an accompanying Squarespace website.
Eclectic Sofa letterpress beer mats
Since The Eclectic Sofa is a drinks night, it made sense to print some beer mats. Turns out they're dual purpose; they make the group easy to spot in the pub, and they're a good promo tool too.
Tim Designs
A minimal responsive Shopify e-commerce website for this contemporary studio jeweller. Browse by product type or range, and filter results by materials/processes used to create each piece. Built using a Shopify template which was restyled and modified to suit brand & project requirements.
Tim Designs
A simple wordmark for a contemporary studio jeweller.
Tony Hornecker
A new responsive website for internationally renowned artist and set designer Tony Hornecker. With vast amounts of stunning imagery alongside video and text the challenge was to make an immersive and visually rich experience that encourages in-depth browsing.
Annie Garthwaite Communications
Clean, simple and primarily typographic responsive website for marketing communications consultant Annie Garthwaite. With content pared down to bare essentials I used a bit of movement (see homepage & case studies) and interaction (see Services) to lift the user experience.
Annie Garthwaite Communications
A bold new brand identity for this no-nonsense marketing communications consultant. I also designed & produced associated printed and digital collateral.
Mostly Flat
My adventures with letterpress. An e-commerce website built with a totally custom Shopify theme.
Bleecker St. Burger
An image-led responsive website for London-based gourmet burger company. If you're vegetarian, look away now! The brief: warm minimalism. Design by Bluish, build by jjl.
The Web Bakery
An identity refresh for a fellow web designer.
Eclectic Sofa
A logo for the twice monthly get-together for local creative folk that I co-founded in March 2013. Hand-set with mismatching old wood type and letterpress printed.
Waterstones Children's Book Prize infographic
Illustrative infographic commissioned by Riot Communications. It shows the likely traits of a winner based on data culled from a highly scientific questionnaire which polled previous winners.
Ludlow Ledger
A letterpress logo and masthead for Ludlow's newest newspaper of craftfolk, culture, history and landscape.
Berrington Press
A simple little responsive site for family-run artisan letterpress and intaglio printers in Herefordshire. Plenty more to come. It'll evolve over time.
Rooftop Theatre
Website design and build for Ludlow theatre company. Image mosaics allow fresh and ever-changing displays of photos on homepage and past productions.
Mostly Flat
Logo for my letterpress sideline where I hand-set metal and wood type the traditional way and print tactile paper goods on my vintage treadle platen press.
Abandoned Room Collective
Logo for a group of artists (me included) who put on a group exhibition as part of Ludlow Fringe 2014.
Georgina Franklin Jewellery
Responsive website for designer maker specialising in bespoke handcrafted silver jewellery. A clean, minimal design with lots of white space to set off the work. Fullscreen slideshows add richness and narrative.
Georgina Franklin Jewellery
Brand identity for designer maker specialising in bespoke handcrafted silver jewellery.
Orange B letterpress print
A3 letterpress print using beautiful old wood type. Limited edition of 5. £35 from Mostly Flat. There's also a brown-only version (edition of 10).
Boy! Bring me gin letterpress print
A3 letterpress print using beautiful old wood type. Limited edition of 25. £35 from Mostly Flat. Printed on a Vandercook cylinder press at The Grange in Shropshire.
Lagoon Lodge
Website design and build for a luxury holiday rental in Oualidia, on Morocco's glorious Atlantic coast. Primary objective: to generate booking enquiries.
Snibston Discovery Museum
Website design through tech agency Black Radley, who headed up the project. No longer live.
Caroline Bennett
A simple one-page site for a sculptor. Design has been pared down to the minimum to allow her work to take centre stage
Science Photo Library
Having worked with SPL and their in-house developers since 1999, I'm responsible for website design and some of the front end build. This screenshot shows my redesigned search interface. We've recently added e-commerce.
Complete Balance
Website redesign for Bowen, Kinesiology & Reiki therapist Helen Mawson. Content managed using Perch.
Complete Balance
Brand identity for Bowen, Kinesiology & Reiki therapist Helen Mawson.
The Eclectic Sofa
Website for a monthly event I run; a casual get-together for local creative folk in and around Ludlow.
Eastern Cathedrals
Website design, under direction from BridgingUnit, for a group of cathedrals in the East of England.
Eastern Cathedrals
Brand identity, under direction from BridgingUnit, for a group of cathedrals in the East of England.
Mediabitch
Brand identity for feisty PR firm.
3Geese
Brand identity for a community-driven inspirational site for women.
Peter Ashworth Photography
Super-simple website designed to focus attention on Peter's stunning photography.
Robbie Williams "Radio"
Complex skinned QuickTime player: a hand-drawn radio (by yours truly) with a dynamic audio interface that launched 19 track-specific sub-skins. Handwritten/ drawn content screens. Full of information, imagery, audio and video, it won Best Digital Promotion in the 2005 BT Digital Music Awards.
Robbie Williams "Live at Knebworth"
Skinned QuickTime player with an elaborate window mask and shaped video playback area. Won an Apple Design Award in 2004: "Best QuickTime Content for Promotion".
The Concretes
A deceptively simple Flash mailer inspired by paper engineering. Pull, rotate and slide to select content. Had a lot of fun doing research for this one....
Starsailor
A subtle, dynamically sizing Flash band site designed to work equally well on small and large screens.
Ed Harcourt
Skinned QuickTime media player with a complex window mask. The video had a commentary track that could be toggled on or off during playback.
Doves "The Last Broadcast"
An ambient, algorithmic screensaver which reflected the time of day and updated itself via the web. At night, televisions flickered in the windows. At dusk, rubbish bins were left out for collection. When the album went to number one, there was a two-day party in the house, and a TV thrown out of a window.
Pink Floyd "Echoes"
Rich media Flash site, which won 'Best Promotional Campaign' in the 2002 BT Interactive Music Awards. Pictorial random navigation connects images, anecdotes, lyrics, video and audio. Other elements included a timeline, ambient screensaver & skinned QuickTime media player.
Storm Thorgerson
Portfolio website for renowned album sleeve designer Storm Thorgerson, showcasing a diverse and extensive range of his work. Non-linear multi-mode Flash navigation system allows users to view by type, artist and date. Since Storm's passing StormStudios Design is continuing with his blessing, and this site has been archived.
Bluepet
A selection of illustrations featuring the Bluepet character.
Bluepet
Identity for a healthy pet supplies company; a hybrid cat/dog character who featured on the website.
Arabian Eye
Identity for a photo library specialising in high-quality Middle Eastern and Islamic imagery.