Custom web design from Bluish, the studio of graphic designer Dulcie Fulton

I craft effortless user experiences that clearly communicate your message. Uncluttered, intuitive, elegant and on-brand; site designs are driven by in-depth discussion & understanding of your needs and objectives together with those of your target audience. With a focus on functionality and usability, Bluish sites reward repeat viewing and are built to last.

My career spans over a decade, giving me the knowledge, expertise and personal insight to offer on-going advice and consultancy. Over time I can grow to know your company and brand almost as well as you do yourself, and help you gain the most value from your online activities.

Equally comfortable working with individuals, SMEs or large corporations, I can work within almost any budget regardless of size. I deliver exactly what I promise, on time and for the price agreed. Why not get in touch for a friendly chat to find out what I could do for you?

Contact

Dulcie Fulton
Email me
T: +44 (0)1584 778 181
M: +44 (0)7799 063 232

I'm based in the beautiful black & white medieval market town of Ludlow in South Shropshire, just a couple of minutes walk from the castle.

If you'd like me to keep you up to date with occasional info on new projects, please ask to be added to my mailing list.

Services

Graphic design
User interface and graphic design with a particular emphasis on simplicity and clarity of presentation.

Illustration & image-making
Pen & ink drawings, vector and bitmap artwork.

Branding
Identity design and development.

Production
Hand-coded standards compliant XHTML and CSS, efficient media optimisation.

Project management
Keeping all aspects of the project on track.

Consultancy
Proactive down-to-earth approach covering all aspects of your business, not just the online side.

Search engine optimisation
Natural search optimisation, keyword research, ongoing refinement and guidance.

Maintenance
Timely site updates ensuring brand integrity, consistent tone of voice and ongoing quality.

Training & technical support
Providing guidance and assistance to in-house staff.

Education
An optional added extra offering advice & explanation to build knowledge and understanding.

Clients

3Geese
Clear Aspect
Complete Balance
Futura Interactive
Jessica Lauren
Magic Fairy Party
Peter Ashworth
Roy Abbott Artist Blacksmith
Science Photo Library
Shropshire Guild of Contemporary Craft
Stephen Jones Millinery
Storm Thorgerson

Since founding Bluish in 1996 I have worked with a diverse range of clients including ad agencies (JWT, APL, WCJ), startups (Sportingbet, Bluepet), organic producers & suppliers (Organics Direct, The Organic Delivery Company, Yeo Valley Organic), bands (Aalacho, Cerro Victoria), large corporates (EMI, Warner Bros Records, Warner Bros Pictures, Nestlé, UDV, BT, P&U), small companies and shops (Arni & Kinski, Cartmell Holdings LLC, Hope & Power Productions, Media Bitch, The French Pantry, Twisted Products) and other design companies and creatives.

I like my client list to represent where Bluish is now, so the names you see listed above are the more recent or active clients on my roster.

Partners & Associations

Technology partner Losource builds high quality, standards-based content managed sites using open source software.

Bluish is a member of Creative Shropshire - the hub of the region's creative industry.

Awards

BT Digital Music Awards 2005
Best Digital Promotion
Robbie Williams Radio

Apple Design Award 2004
Best QuickTime Content for Promotion
Robbie Williams Live At Knebworth

Webby Awards 2003
Best Music Site & People's Voice Award
Flaming Lips site

News

Current projects:

Website for local artist blacksmith Roy Abbott
Website and branding for 3Geese
Website and branding for Complete Balance
Redesign for Stephen Jones Millinery
Redesign for Science Photo Library
CD packaging and website for musician Jessica Lauren

New work

Peter Ashworth
Super-simple site designed to focus attention on Peter's stunning photography.
February 2009

The Shropshire Guild of Contemporary Craft
Brand identity and site redesign showcasing the work of local craftspeople. Fully content managed.
October 2008

Inspiration at Work
Site design and brand identity for motivational trainer Trevor Hill.
June 2008

Science Photo Library
CD-Rom slideshow promoting a range of new imagery from SPL.
May 2008

Media Bitch
Brand identity for London-based PR and management consultancy.
February 2008

Drop me a line if you have a project you'd like to discuss. I'm always happy to chat through ideas and possibilities.

Ongoing site maintenance

Stephen Jones Millinery
A site for the top London milliner. It's updated quarterly in line with the fashion seasons. Redesign in progress.
Since 2002

Storm Thorgerson
An ever-growing portfolio website showcasing a diverse range of Storm's work alongside news, anecdotes and shopping.
Since 2001

Science Photo Library
I maintain and update the site for SPL, the UK's leading supplier of science images.
Since 1999

If you'd like me to take your site under my wing let me know what needs doing and we'll work out a plan together.